--- Quality Warranty of Dongfeng Light Commercial Vehicles at Overseas Market is Backed by Regulations
"According to the category, the warranty period of Dongfeng Zhifu Light truck is 20000Km/6 months, Jin ba 40000Km/18 months, Duoli ka and Star 60000Km/18 months, and Kang ba is 80000Km/18 months……” DFAC has launched the "Quality Warranty Policy of Overseas Market” recently, providing definite regulations around the quality warrant-related issues of overseas vehicles. It is known to be the first systematic overseas market quality warranty regulation within the same industry at home.
It is explained by Yang kun, Manager of the Spareparts Service Department of DFAC Overseas Business Department that since year 2003 when DFAC acquired the export qualification, during the short period of 5 years, DFAC has made a large step from the annual overseas sales volume at 1500 plus in 2004 to 13,000 in 2008. The number of overseas Dongfeng Light Commercial Vehicles has reached more than 30,000, which has made it pressing for DFAC to launch and implement a regulated overseas market quality warrant policy.
Covering issues such as warranty period, treatment of major or batch quality problems, or quality problems that are beyond warranty coverage, recall, old parts management, and feedback, etc., the overseas market quality warranty policy of DFAC features the following 3 characteristics:Ⅰ.Definite warranty period and mileage limit and definite responsibilities of both parties, reflecting the consistency of obligations and rights;Ⅱ. Simple and concise requirements upon customers, with high feasibility; Ⅲ.Systematic warranty policy, leaving space for subdivision and optimization. Yang Kun said that following the “Quality Warranty Policy of Overseas Market”, the same results can be obtained with different people dealing with the same issues, and dealing manners are the same for the same problems arising at varied markets, thus, for the overseas markets, the quality warranty is backed by effectual policy, and the overseas customers are free from concerns upon negative after-sale issues, while for DFAC, after-sale services improve the brand image and value, becoming a powerful weapon for extending overseas markets.